Purdue and Pfizer Inc.

Pharmaceutical Industry Clerkship Rotation

Goals and Objectives

I. Site Description

Pfizer, Inc. recognizes the value of a pharmacist in providing healthcare services. As a result, Pfizer is committed to utilizing the
expertise of pharmacists of all specialties to develop services that will assist pharmacy and medical practitioners as they face future
healthcare challenges. Clinical Education Consultants are pharmacists who provide these services, which include Disease Therapy
Evaluations (DTEs). A DTE is an evaluation of a drug’s performance along with limited outcome measurements in a targeted
patient population suffering from a specific disease. DTEs are performed in order to:

1. Provide healthcare managers with outcomes information that may lead to better decisions for formulary
management and individual patients.
2. Assist with JCAHO and NCQA standards
3. Position Pfizer Inc as a partner in assuring appropriate use and outcomes when Pfizer products are used.

The student will become familiar with the fundamentals of pharmacoeconomics and conducting DTEs for hospitals, managed care
organizations, long term care facilities and/or physician groups.

Name of site: Pfizer Clinical Education Consultant
Pfizer, Inc.

Location: Madison, Indiana/Louisville, Kentucky, Indianapolis IN

Preceptors: Amy Ball, PharmD (812) 265-2290
Gary Buck, PharmD (317) 858-3614
Tami Evans, PharmD (317) 858-7840

II. GOAL

1. To provide the student with an overview of a pharmacist’s role in the pharmaceutical industry
2. To provide the student with an understanding of a disease therapy evaluation utilizing pharmacoeconomic principles
3. To attend meetings with Directors of Pharmacy, Medical Directors, Physicians, Pharmacists and other Healthcare
Professionals regarding the needs and challenges in the health care environment.

III. OBJECTIVES and ACTIVITIES

At the completion of the rotation, the student should be able to:

1. Demonstrate a working knowledge of pharmacoeconomic principles and outcomes measures
a. Review Concepts of Pharmacoeconomics and discuss pharmacoeconomic principles weekly with preceptor
b. Literature search for one recent article per week related to pharmacoeconomic principles or outcomes research
(preceptor to provide first article). Provide verbal review of article to the preceptor
2. Describe the role of pharmaceutical industry and it’s relationship with its key customers.
a. Attend 4 customer visits with the preceptor 
b. Spend 4 hours with a Institutional Hospital Representative
c. Attend 1 district meeting as assigned by the preceptor
3. Demonstrate a systematic approach to problem solving.
4. Demonstrate the ability to search and evaluate the medical literature.
a. Complete a literature search on topic of interest
b. Include appropriate references in formal written disease therapy evaluation 
c. Provide information on any studies similar to completed DTE in formal presentation
5. Complete a Disease Therapy Evaluation.
a. Design a retrospective study related to a topic of interest. (The topic and study site will be predetermined by the
preceptor after assessing the students area of interest)
b. Prepare the appropriate data collection tool.
c. Collect the data for the study using the data collection tool
d. Analyze the data collected
e. Prepare a formal written review of the study
6. Demonstrate verbal and written communication skills 
a. Present a formal written review of the study
b. Present and oral review of the DTE results to the preceptor and customer for whom the evaluation is being done
c. Prepare and present a formal oral presentation (using slides, overheads or PowerPoint) on the topic of interest
incorporating the DTE design and results to a group of healthcare professionals

IV. OTHER REQUIREMENTS

1. The student will be given an oral examination on pharmacoeconomic principles. Minimum competency will be the ability to define: cost minimization, cost effectiveness, cost utility, cost benefit, and provide an example of each type of
evaluation.
2. Requires professional attire. Men are to wear either a business suit or sports jacket and tie. Women are to wear business
pantsuit or a dress with appropriate footwear.

V. COURSE EVALUATION

Students will be evaluated at midpoint and at the end of the rotation based upon:

1. Attendance, professionalism, attitude and motivation
2. Completion of project and presentation of project
3. Presentations made to preceptor
4. Demonstrated ability to discuss objectives as outlined

Grades will be based on successful completion of course objectives and assigned projects (70%) and formal presentation (30%).

Each student will provide a completed course evaluation at the end of rotation.

VI. CONFIDENTIALITY AGREEMENT

The preceptor and student will sign a confidentiality statement that has been jointly reviewed and agreed upon.

VII. SUGGESTED READING (will be provided by preceptor)

1. Concepts of Pharmacoeconomics (Module 1). Applications for Patient Care. American College of Clinical Pharmacy.
2. Jolicouer LM, Jones-Grizzle AJ, Boyer JG. Guidelines for performing a pharmacoeconomic analysis. Am J Hosp Pharm.
1992;49:1741-7.
3. Mountzuris J. Communicating pharmaceutical outcomes to hospital administration. Am J Hosp Pharm. 1995;52(Suppl
4)S9-11.
4. Bloom BS. Pharmacoeconomics: A Primer for Managed Care Pharmacists. Drug Benefit Trends, 1995;7(7):15,19-22,38.
5. Applying Patient Outcomes and Pharmacoeconomics in Patient Care. Am J Hosp Pharm. 1995;52:S3:1-35.